Jinsi ya Kusajili Alama za Biashara na Huduma Brela

REGISTRATION OF TRADEMARKS AND SERVICE MARKS – Business Registration and Licensing Agency

What is a trademark or service mark (Logo)?

It is a unique mark that identifies a particular product or service produced or offered by a particular person or group. These marks help different traders who produce the same type of product to differentiate their products when they enter the market.

What are the benefits of registering a trademark or service mark (Logo)?

Enabling the logo designer to identify and promote products or services in the marketplace.
Withstand competition in the market.
Granting him the exclusive right to use the relevant mark.
Enabling consumers of a product or service to identify and choose it by looking at the label.
Providing income to the creator of the relevant mark by selling the Mark or granting the right to use it to another person

Criteria for registering a trademark or service mark

The logo should be unique and designed by the owner himself.
The mark must not be similar to a mark that has already been registered by another person in the relevant category.
It should not describe the characteristics of the product or service that pertain to the relevant category.
It should not be against the law or morality.

Documents to attach

Picture or drawing of the symbol
Consolidated form
Form TM/SM 1 if the applicant is a representative

Steps to register a trademark or service mark

Visit www.brela.go.tz or ors.brela.go.tz
Log in to your Online Registration (ORS) account or create an account in the system.
Select “network services”
Select “Trademark/service mark”
Select service type
Fill in the relevant Trademark or Service Information
Upload attachments into the system.
Pay by phone or bank.
Applications will be processed after payment is received.