CT 201 Effective Communication
Communication is the process of transmitting message from a source to a receiver. OR Is the efficient and effectiveness in transmission of information.
PURPOSE OF COMMUNICATION
- To inquiry
- To inform
- To persuade
- To develop good will
Lasswell’s Formula lists five questions
That for communication to occur it depends on:
Who (source/sender) >> Says what (message/content) >> In which channel (Media) To whom(Receiver) >> With what effects (techniques/strategies)
CT 201 Effective Communications
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