CL 106 Theory and Nature of Communication

Communication

The act of conveying meanings/info from one entity/person or group to another through the use of mutually understood language, signs, symbols, and semiotic rules.

Communication is giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions.

Importance/purpose of communication

1. Helps to transfer information, knowledge and skills, hence learn/teach.

2. It helps in meeting our basic needs (physiological, social, psychological) through interaction with others as individuals.

3. We use it to influence, change attitudes, behaviours of others

4. It is the means of sharing ideas as social beings for entertainment etc.

Significance of comm. Basis of coordination

Helps in smooth working of the enterprise

Acts as basis of decision making

Increase managerial efficiency

Promotes cooperation and industrial peace

Establishes effective leadership

Boosts morale and provides motivation

Key Elements of Comm

Communication is transactional. Communication happens in a certain context if the following key elements are involved:

1. Sender/encoder/source

2. Message/information

3. Channel/medium

4. Receiver/decoder/destination

5. Feedback